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Old 13-06-2010, 04:01 PM
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Video calling and FaceTime - Terrible name, Brilliant pitch - but a way forward?

Video calling on mobiles has been a reality in most of the world for five years now - and it's been a disaster in terms of take-up rate. Yet Apple comes on the scene with their new FaceTime - video calling - 'feature' and seems to have nailed it in terms of making people want it. Read on for my thoughts on what has the rest of the world been doing wrong and for the use case that Apple has, quite correctly, identified and exploited.

Read on in the full article.