This campaign and app isn't geared towards the likes of us here at AAS or even other smartphone handsets - all of which have a number of solutions to talk to Facebook out of the box or in a few clicks from the respective app stores. This is aimed at the millions of feature phones out there around the world. Look at the list of networks offering the ninety day free data; based in India, Bangladesh, Malaysia, Indonesia, the Philippines, the United Kingdom (ahem - on Three). Dare I say it's targeted at "the next billion"?
You can download the application (if you must) by pointing your phone browser to d.facebook.com/install.
And if you want to play join the dots... Snaptu worked on earlier versions of the feature phone version of the Facebook App; Facebook purchased Snaptu back in March; and there's a certain familiarity between the Snaptu product and this Facebook for Every Phone app.
Facebook for Every Phone video
And yes the video does manage to feature two Symbian smartphones (Nokia C5 and Nokia E63), which probably says something about the way these phones are perceived.