The Ovi Store and other Ovi services have been transitioning to the new name, i.e. just "Nokia" for a few weeks now, but it's important to note that there's a new URL for the main storefront on the web. Yes, store.nokia.com just went live, though obviously the old store.ovi.com will be supported for a long time to come.

Here's the new URL in place...

Can we now consign the "Ovi" name to the dustbin of history? Ovi is dead, long live Nokia!