China is going to release a new technology, which is developed under the government support, and a alternative to DVD technology, caled EVD (Enhanced Video Disc). EVD (Enhanced Video Disc), is now complete, and was formally presented in Beijing on Thursday to the Chinese Ministry of Information Industries (MII) and the Standardisation Administration of China (SAC).
Like DVD, EVD video data is compressed, but according to the format's developers, Beijing-based E-World and US digital video technology company On2, it is capable of displaying HDTV images, a feat currently not possible with the established standard.
EVD uses On2's latest video codec, VP6, which offers "better image quality and faster decoding performance than Windows Media 9, Real 9, H.264 and QuickTime MPEG-4," the company - formerly known as The Duck Corporation - claims.
On2 offers VP6 free of charge for personal use. The x86 software can be downloaded from its web site.
EVD also uses On2's previous generation of codec, VP5. VP6 provides 40 per cent better quality and 50 per cent better playback performance than its predecessor, On2 says. The format's audio codec was developed by E-World, along with the hardware specification. At this stage, it's not clear what copy protection or other form of DRM the specification includes.
the release of this new technology`s effect will be big in world entertainment market. because nowadays Chine is producing %60 of the DVD players all over the world and they want to compete more in the entertainment market. and also EVD has beter quality than DVD.
China government announced that the EVD player will be sold nearly about 240$.