This may be of some interest to some of you -- especially those in Europe:
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Press Release
Midletsoft�s Jellingspot Data Server concept location continues to grow�
Danish clothing retailer Jackpot / Cottonfield and Greco-Czech fast-food restaurant www.Gyros-Gr.Com now give customers the ability to receive promotions, browse menu and inventory items, and receive informational text to their wireless devices utilizing BLUETOOTH� wireless technology
Novy Smichov Shopping Center, Prague, Czech Republic � April 1st, 2004 � Midletsoft�s Jellingspot Data Server concept location has just grown by two more stores. Danish fashion trend setter Jackpot / Cottonfield and Greco-Czech fast-food restaurant www.Gyros-Gr.Com are the latest additions to become Jellingspot enabled. These two industry savvy businesses are now making additional information about their goods and services available to a 50m area surrounding their locations, including corporate information, special promotions and coupons, electronic menu and catalog access, event calendar notifications and more. Access to this information is available to any visitor with a phone or PDA with BLUETOOTH� wireless technology and Jellingspot client software which is freely downloadable.
�Jellingspot enabled businesses are proving that customers not only appreciate companies that utilize emerging technologies to help them make more informed purchases, but they are also willing to respond to those services by becoming repeat customers,� said David Stennett, Chief Executive of Midletsoft. �As more and more people become aware that their favorite locations have additional information they can pull out of thin air, free of charge, with their phone and PDA, a rapid shift to such technologies will become as common place as window advertising.�
�The goal of �Project Novy Smichov� is to first and foremost provide a comprehensive testing ground for our emerging technology. The Novy Smichov Shopping Center provides a prefect environment, as it echoes that of many modern shopping centers around Europe and North America with its trendy cafes, industry leading retail brands, movie and entertainment facilities and more. Jellingspot Data Server is continuing to prove that it will become the staple of day to day shopping in the years to come.�
Jellingspot Data Server Capabilities
Jellingspot Data Server is a Bluetooth wireless technology powered content distribution Point Server that communicates to local area wireless devices such as phones and PDAs, and provides standard features that:
� Allows businesses to send customers electronic coupons, informational text and corporate information, electronic advertisements, video/audio, and more;
� Alerts potential customers to a location�s presence and its offered services;
� Lets customers interact with businesses by leaving feedback, completed electronic forms, ability to browse catalogs and menus;
� Allows unlimited free data transmission to both businesses and visitors;
� Works with all devices enabled with Bluetooth wireless technology and using our freely downloadable Jellingspot client software.
For more information about Midletsoft�s �Project Novy Smichov� please see: http://www.jellingspot.com/community.htm
To find out which wireless devices support the Jellingspot client software, please see:
http://www.jellingspot.com/downloads.htm -- or alternatively via WAP: http://www.jellingspot.com/wap
About Midletsoft � www.midletsoft.com
Midletsoft is a wireless application specialist, a leading player in the Point Server industry, and a seasoned veteran of wireless instant messaging solutions. Founded in late 2001, Midletsoft has been on the cutting edge of wireless technologies and continues to lead the way into the future with its Jellingspot Data Server, a Point Server with Bluetooth wireless technology powering the retail industry with emerging marketing and consumer information oriented technologies. More information about Jellingspot Data Server can be found at its product website: www.jellingspot.com
About Jackpot / Cottonfield � www.iccompanys.dk
IC Companys A/S is a Danish public limited company created through the merger of Carli Gry International A/S and InWear Group A/S on 30 April 2001. The company designs and sells a strong product portfolio of clothing targeting quality-conscious women and men all over the world under the brands of Jackpot, Cottonfield, InWear, Matinique, Part Two, PTM, Peak Performance, Saint Tropez, Designers Remix Collection, O by Isabell Kristensen, Edging, Error, Tiger of Sweden and By Malene Birger. IC Companys has 263 company-owned shops in 18 countries and 30 factory outlets in 13 countries.
About www.Gyros-Gr.Com � www.gyros-gr.com (in Czech)
www.gyros-gr.com is a fast food provider of quality Greek food in the Czech Republic. It is an ideal eating establishment for family and children, as its menu provides an alternative to fatty and fried foods. Friendly service coupled with yummy Greek specialties is the staple of www.Gyros-Gr.Com.
The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Midletsoft is under license. Other trademarks and trade names are those of Midletsoft Corporation or their respective owners.