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Dumbest campaign ever.

2 replies · 2,408 views · Started 27 June 2004

To me it's the rebranding release of lynx as axe w/ exactly the same packaging so that the rest of the world smells like a bunch of 12 year old pre-pubescent english schoolboys after gymn (not that I know what it smells like, but it's not what you want a girl to say to you...oooh oh the Axe effect). AND they didn't even release the one good product (aftershave w/ enough greasy oil in it to keep your skin smooth and wrinkle free). Not knocking it too much. It's just the funniest branding copy I've seen in my life.