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Why Do Nokia Love The 9300

13 replies · 5,295 views · Started 09 September 2004

There's no camera, no wi-fi, yet Nokia are confident they've got everything right about the 9300 Smartphone. Announced yesterday, Ewan interviewed Mark Squires, from Nokia, to find out about how it was designed, what's going to be included, and why we'll all love their 9300?

Thanks, that was an interesting article. But this comment: "Once we really looked at the feedback, it became clear that most people would prefer longer battery life," (wi-fi is notorious for eating battery power)", surprises me since the 9300 is reported to have both less standby and talk time than the 9500, with it's 970mAh battery compared to 9500's 1300mAh. Even with WLAN idle, the 9500 has a longer standby time (according to official specs on Nokia.com). This is where the 9300 falls behind in my eyes. If it had a decent battery life it would be a much more attractive device. What are they thinking?! I can't believe they didn't get any feedback on that issue from their test subjects. For their target audience, one would think that battery life would be one of the most important things.

Also, I don't understand why you've started referring to the 9300 as the 9300 "Smartphone", Ewan, in stead of the 9300 "Communicator". Although it's smaller, surely it's still a Communicator. Saying 9300 "Smartphone" makes it sound like it's in the same league as the Series 60 and Windows smartphones.
Hmm, after checking Nokia.com, I notice that also Nokia themselves don't leave the traditional "Communicator" name when referring to the 9300, but the 9500 is still referred to as the "Nokia 9500 Communicator".... Strange. Makes me think of that stupid marketing decision they made calling the N-Gage a "Game Deck" and not even listing it among their other phones on Nokia.com.

I suspect that the 9300' smaller size is due in part to being able to use a physically smaller battery. Adding wi-fi into the 9300 would have made that battery life even lower.

The 9300, inside Nokia, is being called "the Smartphone" and the 9500 "the Communicator" Most of the article is in Mark's words, hence the using of the Nokia designations. And I guess that's kinda stuck in my mind.

They've doen their research on the 9300 and are not aiming it at everyone, just one section of the world - who it should fit perefectly. The 9500 I think is meant to be the "all things to all people" phone. I personally still prefer the 9500... just.

Expect a hands-on preview of the 9300 on AAS next week.

Ewan wrote:I suspect that the 9300' smaller size is due in part to being able to use a physically smaller battery. Adding wi-fi into the 9300 would have made that battery life even lower.

Sure, but the battery should still be of a higher capacity. Just look at the P900. It is smaller in size and yet manages to have a much higher capacity battery than the 9300.

The 9300, inside Nokia, is being called "the Smartphone" and the 9500 "the Communicator" Most of the article is in Mark's words, hence the using of the Nokia designations. And I guess that's kinda stuck in my mind.

Well, I just think they should continue using the "Communicator" name since that's the trademark of all their 9000 series phones. And I guess I just like the name 😊 To me It's more descriptive, powerful if you will, than the "Smartphone" classification - as that's mostly used to describe lower spec'd phones like Series 60.

They've doen their research on the 9300 and are not aiming it at everyone, just one section of the world - who it should fit perefectly.

From the article: "The 9300 is aimed at the Trendsetting Business people, commonly in 'The City' who are always moving, hopping on and off planes, going around the globe and never being at a base of operations." -That's exactly why I would think that battery life would be more important to this segment. The "always moving Trendsetting Business people" doesn't always have access to a power supply, nor the time to constantly worry about charging it.

I personally still prefer the 9500... just.
That's the conclusion I've come to as well, mostly because of the better battery life in the 9500.

Expect a hands-on preview of the 9300 on AAS next week.

Cool 😊

I quite like the look of the 9300 and am beginning to think that even if I had the money for a 9500, I may still use the 9300. Whenever I switch from my 9210, it's usually because of the size and so the 9300 looks good.

I'm getting the feeling that the 9500/9300 relationship is something like the Series 5Mx/Revo, but that's Ok. I think the 9300 looks very sexy.

About the screen opening flat, I trust it can be supported at an angle?

Anyway, top article dude!

Yep good interview!

I have a sneaking suspicion the 9300 will do very well I think it could appeal to a lot of people.

I can live without a camera and dont use Wi-Fi at home. I just hope the smaller size has not compromised the keyboard.

I wonder if there's a chance of a 9400 - a 9500 without the camera (or a 9300 with WiFi 😉 )...

Personally I really want WiFi, but really don't want a camera - both for the security reasons Nokia mention and that I can't ever see myself using it.

*prays to the Nokia god*

First, let me say I like both the 9300 and the 9500 .... having said that ....

His comments are silly ... first, the 9300 being smaller and cheaper, will be much more likely to be bought by consumers than the 9500 ...

Second, with the consumers in mind to buy the 9300, a camera would be much more desired for them, than it would for business people -- I agree here, but then the 9500 should have no camera, and the 9300 should!

I think the Wi-Fi in the 9500 is a smart choice -- while I'd like to have it in the 9300, I could live without it -- but then it goes without saying ... if the 9300 is to "save data" costs by having no camera, wtf would Wi-Fi do? Wi-Fi would save DATA COSTS -- you could jump on your LAN, or better yet, use the Wi-Fi for VoIP calls at work -- his logic is just amazing.

Not to mention, business people would get more battery life out of the 9500 than the 9300 ... they depend upon it more than consumers, who can just recharge at home .... business people are more likely to be on the road, and away from a charging outlet....

Listen up Nokia ...

The 9500 should have been targeted at business people -- bigger (better typing), with Wi-Fi (for hot spotting at airports, VoIP calls, etc...), and no camera (so as to not give away company "secrets" Dilbert style) ... you got it all wrong!

The 9300 should be for consumers -- no Wi-Fi, BUT ADD A CAMERA ...

If you would have just done this, you would have guaranteed yourself a LOT more sales -- I myself will probably buy neither now, because I want a camera but not the larger 9500... smooth move, Einsteins. This is probably why your market share is slowing going away .....

On the otherhand, A+ on design .... but that's the last thing I look at ...

Or, am I just wrong? Agree or disagree with me?

praefectus wrote:
Listen up Nokia ...

The 9500 should have been targeted at business people -- bigger (better typing), with Wi-Fi (for hot spotting at airports, VoIP calls, etc...), and no camera (so as to not give away company "secrets" Dilbert style) ... you got it all wrong!

The 9300 should be for consumers -- no Wi-Fi, BUT ADD A CAMERA ...

If you would have just done this, you would have guaranteed yourself a LOT more sales -- I myself will probably buy neither now, because I want a camera but not the larger 9500... smooth move, Einsteins. This is probably why your market share is slowing going away .....

On the otherhand, A+ on design .... but that's the last thing I look at ...

Or, am I just wrong? Agree or disagree with me?

Agree, Nokia's main strenght and weakness is marketing. They are very strong on fashion and user individuality. However, segmentation of the more rational (?), functional, feature driven part of the market is poor. Hence they missed the obvious ergonomic advantages of flip phones.

They have wrongly assumed that the 9500 needed to have any available feature (e.g. camera). Interestingly from this point of view is that they have not added quad band to it. I assume that it is for technical reasons (as in the past they were also not the first with Tri-band).

It is clear that they have not been very confident on what to do with the communicators. (As can be seen from all the delays in coming with a successor to the 9210 and the lack of guts and to do the necessary investment to make a series 90 communicator. As the 9210's are quite old now, the current users would have forgiven them in the end. And history shows that if the product is really appreciated, 3rd party software will be 'appear'.)

Still, the keyboard and wide screen are interesting (said the former Psion user), and EDGE negates the real need for 3G.

Hi,
Just wondering aloud as it is rather crucial to me:

Does the 9300/9500 has vibration alert? Just annoyed that the 9210 does not.

Also any idea if the 9300 can accept wireless SD cards? If possible that may well solve the non wireless problem.

How certain is it that the 9300/9500 can "run" 9210 applications?

Thanks guys.

Vic wrote:Hi,
Just wondering aloud as it is rather crucial to me:

Does the 9300/9500 has vibration alert? Just annoyed that the 9210 does not.

Also any idea if the 9300 can accept wireless SD cards? If possible that may well solve the non wireless problem.

How certain is it that the 9300/9500 can "run" 9210 applications?

Thanks guys.

no the 9500/9300 dont have vibration alert
i dont think so it can
9210 will run about maybe 70% of its programmes(im just takin a guess)

1) No idea
2) 9300 takes MMC cards, not SD.
3) I think you'll find that number will be much closer to 100%. Nokia and Symbian have put in a huge amount of work to make the 9500/9300 binary compatible with the 9210. There will be some estoric apps that won;t work, but the vast majority should run unchanged.

I don't think the 9300 has vibra, otherwise Nokia would have probably mentioned it on their page with the comparison between the 9300 and the 9500

I must say, as a "targeted segment" user ie hopping on and off on planes every day...

That this is by far the best communicator phone Nokia has released! Excellent work by the otherwise useless marketing guys!! Camera? Who needs it? I need a phone! MUCH smaller than the 9500 when it comes down to putting it in your inside pocket. No WIFI. Well, actually I do have a Wifi laptop with me always (as do absolutely everyone else in the marketeers little target segment) so I don't care - I just want to be able to easily call, SMS, e-mail, do my banking biz, maybe fax, and use the blackberry functionality some day.

Brilliant.

And the battery seems great (after 4 days).