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3GSM Exclusive: Sendo X2 Will Be Available Direct From Sendo for �150

5 replies · 3,574 views · Started 16 February 2005

Given that the Sendo X2 seems to be one of the more popular topics on the AAS Forums since it was announced at Cannes, we took the chance to catch up with Hugh Brogan, the CEO of Sendo, to ask him about launch dates, price, and clarify the issue on the Series 60 version they're using. And the answers we got were pretty interesting...

Firstly, the X2 uses Series 60 v1.2, and Symbian OS 6.1. With all the announcements going on about v9.1 and Series 60 version 3.0, there might be some people thinking that Sendo are behind the times. Far from it. With the extensive changes Sendo have made to Series 60 v1.2 (including the Now! screen and their own theme support), there is a stable and reliable platform. Why change a version number that a tiny fraction of the market would expect, when genuine end users just want something that works? It's as simple as that.

The Sendo X had two other recognisable features. The first was the thickness. The X2 has went on a serious diet, and is now only 18mm thin. The second of course is the time that it took for the X to be available after the announcement.

Sendo are aware of that as well, and although the X2 will still be available through the networks on both Monthly Contract and Pay As You Go, the Operator checks, market conditions and delivery to stores does lengthen the time to market on this route. Of course there are certain end-users who want to get their hands on a SIM free handset as soon as possible.

So come Summer 2005, anyone will be able to go to the Sendo website and buy a SIM-free, unlocked X2. And the expected price?

Under �150.

A high quality MP3 and AAC Music Player, with dedicated control keys. 32mb of Ram available for storage, mini-SD, connectivity and charging over USB... sounds like the X2 is going to be a very desirable unit when July comes around.

Ewan wrote:So come Summer 2005, anyone will be able to go to the Sendo website and buy a SIM-free, unlocked X2. And the expected price?

Under �150.

That is a GOOD price, SIM-free. It'll sell like hot cakes!

Steve

Great news!

Does this mean that the build quality will suffer and the components use in creation of this device will not be inline with other devices of a similar specification?

badger wrote:Great news!

Does this mean that the build quality will suffer and the components use in creation of this device will not be inline with other devices of a similar specification?


No, it will be the same quality as the Sendo X. It's built on the same platform as the X, so will be very similar. i.e. GREAT build quality 😊

What I am getting at is �150 SIM free is a very good price for this product....

Simular handsets are not sub �200 SIM free, A 7610 or P900 are both of simular (lower) spec but cost far more than �150 SIM free at launch.

My question must be why is this so cheap?

badger wrote:What I am getting at is �150 SIM free is a very good price for this product....

Simular handsets are not sub �200 SIM free, A 7610 or P900 are both of simular (lower) spec but cost far more than �150 SIM free at launch.

My question must be why is this so cheap?


Because the basic platform and hardware development will have been paid for by the X. That will cut out a lot of the production costs of the X2. I think they're also putting a low price point on the phone to promote a widespread adoption.

(remember the grief Sendo got for the X being too expensive 😉)