"Johan du Plessis" <[email protected]>
schreef in bericht news:f6$jPzg2FHA.1408@extapps30...
> You are missing the point.
>
> 1) You assume software will be sold. This is not the case. It is part of a
> bigger service etc.etc.
It doesn't matter whether software is part of a bigger package.
> 2) It will be economically possible IF Symbian Signed wasn't such a major
> stumbling block. It is more a question about money saved than money spent.
> The choice is between giving a salesperson a laptop and cellphone or just
> a cellphone.
I am hard pressed to believe this. Let's assume that you do a signing each
week. This fact alone should give you a lower rate with a test house, which
means you are going to spend EUR 5000 a year on signing, EUR 100 per
signing, 50 times a year and two weeks holiday/festivities. On a project
with a couple of developers writing enterprise software, that is peanuts.
> 3) Giving the option above it is a lot cheaper to put a larger salesforce
> out there. This is especially important in LOW wage countries without
> infrastructure and cities etc. (Think of Africa).
If you give lots of people a smartphone that is capable of replacing a
laptop, and not just any cellphone, you are saving large amounts of money.
If I read you wage figures earlier correctly, EUR 5000 is the salary of one
person a year (EUR 500 a month). So having the program symbian signed will
set you back a single sales person. In some countries maybe even two or
three sales persons. That is peanuts on a large salesforce, which in my mind
is about a hunderd people. You also need to buy smartphones for these
people, which will be about EUR 500 a piece.
> 4) So it is not just a case of a large corporation saving money - it will
> enable a business that did not previously make sense in the poorest of
> countries.
I don't buy this. The way I do the maths, Symbian signed is a minor issue.
Not the decisive factor. If it is I would like to see your figures instead.
> 5) From this it is obvious you are not going to sell your software at
> first world prices.
Sorry, but to me this is not obvious given your data.
> 6) Scripting Language? What about java? It wouldn't work. It doesn't make
> sense to turn a 100MHz machine into an 8MHz machine. Multimedia may play
> an integral part in this (e.g. digital photo's a) Signatures b) Faces
> etc.) There are other multimedia options as well.
Who cares? As long as it works for your salesforce, what does it matter if
the processor is working full time or idling away?
If 8 Mhz is fast enough, why not buy as many secondhand 9210 and 9290's as
possible?. No Symbian Signed problems on that device, can probably be bought
for eur 100,-- a piece, or even less. Software is reasonably portable to the
9300/9500 which can also install unsigned programs. When the next generation
of nokia communicators comes along the S80 V2 devices become cheap again and
you repeat the cycle, staying one step behind the latest devices. You are
after all running a business and not a employee gadget distribution outfit.
> 7) If Symbian and the phone manufacturers do not want to commoditized the
> phone market should we rather go for Microsoft who would be willing to do
> so (in the long run?) That is why the PC market has been such a success in
> the first place.
Preventing the commodization of the phone market by a powerfull OS vendor is
the sole reason of Symbian's existence. And that hasn't been a secret
either. Besides, don't think that this powerfull OS vendor would give the
value coming out of the commodization back to the customer. He would keep
all that money for himself, or spend it by subsidizing a games console 😉
--
Sander van der Wal
www.mBrainSoftware.com
>
>
> "Sander van der Wal" <[email protected]> wrote in message
> news:%23f2AK8f2FHA.2948@extapps30...[color=green]
>>
>> "Johan du Plessis"
>> <[email protected]> schreef in
>> bericht news:qY3%231UX2FHA.1660@extapps30...[color=darkred]
>>> Maybe you will understand if I say it like this:
>>>
>>> We want to replace several thousand user's ( a saleforce) laptops with
>>> cellphones.
>>>
>>> We really don't care what other peoples perceptions are. It is
>>> technically possible to cram what we did with PC's and laptops into the
>>> cellphone.
>>
>> The 100.000 dollar question is : is it economically possible to do so?
>>
>>> Now suddenly it becomes politically impossible. In general the mobile
>>> market differs from the PC market. BUT the idea of the smartphone was to
>>> bring PC like functionality to the mobile world.
>>
>> That was how it was sold to ISV's. But you surely do not believe
>> everything you are being told. I mean, this is the industry that thought
>> WAP was a good idea, and that thought that buying 3G licenses for huge
>> amounts of money was a good idea, and who's probably now thinking that
>> watching adult content on public transport is a good idea....
>>
>>> It is also assumed that software is sold. Custom enterprise software is
>>> rarely sold, and mostly part of a bigger package which is part of a
>>> bigger deal. I don't care about handago or users actually figuring out
>>> how WAP works or nonsense like that.
>>>
>>> The other big thing about enterprise environments is a thing called
>>> private IAP's. The cellphone user is never billed for the traffic, but
>>> the business gets a big bill at the end of the month.
>>>
>>> Now the argument is that if the enterprise is so big and whatnot they
>>> can afford to pay for signing on a daily basis. This is not so.
>>> Specifics like Symbian development is outsourced and the margins are
>>> already small.
>>
>> Enterprise software on smartphones will be sold if it is better value
>> than enterprise software on laptops and, especially for new technology,
>> if it gives businesses a competetive edge. Both these reasons should give
>> you better margins than doing things on laptops.
>>
>> If daily downloads are the norm, maybe you should start thinking of using
>> a scripting language for those parts that are frequently updated.
>>
>> And another thing, it might be possible to install extra certificates on
>> the phones of your enterprise clients. You can do your signing for free
>> then.
>>
>>> Whereas 500 euros might be a developers salary for a month it is the
>>> salary for a skilled programmer in poor countries for a month. Why don't
>>> Symbian just place a sticker on their head that says:
>>> 1) We want only big companies develop software for our handset (with
>>> lots of capital)
>>> 2) We only want developers in rich countries to develop software for our
>>> handset
>>> 3) We really want to use the word "smartphone" for marketing purposes.
>>> Technically it is smart - then politics makes it stupid again.
>>
>> I would say that an ISV's in a low wage country still has lots of
>> advantages because he can sell software at high-wage-country prices.
>>
>> I believe the cheapest Symbian Signed test is now close to EUR 100,--.
>> With the free testing tool from Digia, I expect prices to go down even
>> further, and everybody passing the test the first time.
>>
>>> If all of us are honest with each other then we would agree that Symbian
>>> Signed was either conceived by somebody braindead (because it does not
>>> solve the problem it claims to) or is a BIG POLITICAL MOVE.
>>
>> As I am saying in my other post, it is a indication of the power
>> distribution within the mobile software market. PC and PDA developers
>> must remember that there are a lot of other software businesses where
>> they have a lot less influence (Gaming devices come to mind, and then
>> there is the mainframe software business). And, that is all because
>> Microsoft has commoditized PC's.
>>
>> --
>> Sander van der Wal
>> www.mBrainSoftware.com
>>
>>> "Sander van der Wal" <[email protected]> wrote in message
>>> news:kjFvIyh1FHA.2612@extapps30...
>>>>
>>>> "Johan du Plessis"
>>>> <[email protected]> schreef in
>>>> bericht news:Qu5$5sY1FHA.1940@extapps30...
>>>>>I have several comments regarding this Symbian Signing. I do really
>>>>>hope I'm wrong, or there are ways to :
>>>>>
>>>>> 1) You need to sign beta software. For big complex applications you
>>>>> REALLY need to the users to test it. IF Symbian only want small
>>>>> applications for their devices they must let developers know so we can
>>>>> move over to devices which DOES support larger software packages
>>>>> without these fees. The problem is not only the money it is the fact
>>>>> that the signing process makes software development more complex than
>>>>> it needs to be, adds delays, and stops the user from having the best
>>>>> version of the software at any one time.
>>>>
>>>> You only need to sign software if the target device doesn't support
>>>> downloading unsigned apps.
>>>>
>>>> Or, you should be able to create specific signed developer versions for
>>>> your beta testers. If the software is really complex, you will want to
>>>> keep very much in touch with your testers.
>>>>
>>>> Or, because beta software is free, you should be able to get beta
>>>> software signed for free 😉
>>>>
>>>>> 2) Automatic updates are nearly impossible. I know device software has
>>>>> traditionally been on ROM but we are moving into an era were software
>>>>> gets updated ALL the time. In fact, Symbian Signing can reduce the
>>>>> security of a device because software already installed cannot be
>>>>> patched easiliy. Will developers really spend money to fix a bug?
>>>>
>>>> Software that is updated all the time might not be appropriate for the
>>>> bulk of mobile phone users. It costs money, it will startle them
>>>> because the app suddenly does things differently, the app wants to
>>>> update itself when users must use it.
>>>>
>>>> Automatic updates have become possible because lots of PC's are
>>>> connected to the internet all the time, and the bandwith limit for
>>>> broadband users is so high that for most people it is essentially
>>>> infinite. For those people automatic updates can be convenient. For
>>>> ISDN or modem users it is a pain in the ass.
>>>>
>>>>> 3) Software evolves. For custom business applications there are LOTS
>>>>> of minor versions and only a few major versions. This is the way
>>>>> business software is often developed (Evolutionary model). Developers
>>>>> do NOT have control over this process - user feedback drives the
>>>>> design. This cause a lot of companies to choose WAP (which also
>>>>> reduces dependence on Symbian in future) which is a pain for the
>>>>> users.
>>>>
>>>> If you look carefully at the kind of customer the manufacturers and
>>>> operators are targetting, you will see that they talk about prosumers,
>>>> consumers and business people on the move, using the device for voice
>>>> and some other stuff, which hopefully uses lots of bandwidth.. They do
>>>> not talk at all about businesses as such.
>>>>
>>>> Anyway, if you want to target businesses, Symbian Signing is something
>>>> you must take into account. Becoming a self-signer appears to me to be
>>>> a good option, if it is cost-effective.
>>>>
>>>>> 4) This model does not provide a simple way software can be
>>>>> "uncertified" (Which would be possible with Automatic Updates). It
>>>>> will only take one signed application with a remote execution bug to
>>>>> enable virus writers hacking again making all the effort and money
>>>>> going to waste (Virus writers also don't tend to worry about
>>>>> Copyright). This program provides a false sense of security.
>>>>
>>>> But then software can only be uncertified when automatic updates are
>>>> on. Not very reliable either.
>>>>
>>>>>
>>>>> If anybody can tell me where I'm wrong please reply.
>>>>
>>>> Wrong, wrong.....
>>>>
>>>> You shouldn't assume the smartphone market (assuming this is a unified
>>>> market, which it isn't) is exactly like the PC market (assuming this is
>>>> a unified market, which it isn't either). There are similarities and
>>>> their are differences. Look for the needs of your customers and try
>>>> finding out whether a smartphone is the right solution for them.
>>>>
>>>> --
>>>> Sander van der Wal
>>>> www.mBrainSoftware.com
>>>>
>>>
>>>
>>
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>
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