If you're stuck in the London Underground in the near future, then watch out for Channel 4's advertising for FourDocs. With (I kid you not) bluetooth enabled posters, you'll be able to download one of eight short documentaries to keep you amused. Can anyone in the capital let us know how this works?
Read on in the full article.
Its not an 'If' its a fact of life - perhaps it should read "When you are stuck somewhere within London Underground today, to relieve the suffering...."
Yes I have no doubt that statistically they can prove the Tube was not somewhat overcrowded + didnt stop anywhere other than at platforms last night - but as we all know statistics never lie....
Burnt tea again... and no I didnt go to the pub after work, honest, there was a delay on the Tube.
I believe Coldplay had a campaign similar to this last year promoting the launch of 'X & Y'. It seems to have been pretty successful from the article...http://www.newscientist.com/article.ns?id=dn7883
Here's a quote from the artice;
"The posters detected 87,000 Bluetooth phones over a two week period, of which about 17% were willing to download the clip"
I experienced this today in Oxford. It basically pushes a request to your handset so you just have to accept it and the file downloads to your phone. interesting concept i must admit.