Came across this interesting app from bacardi. Its basically dance funky tunes on streamed to mobile phones: www.sydusmobile.com/download.htm
What I find interesting is that more and more brands are doing stuff with music specifically getting from big name artists. It seems bacardi is getting some "big name DJ's" ( I cannot seem to recognize any) but very recently Absolut vodka came out with ABSOLUT KRAVITZ (this one is absolutely cool musik. Must try). Last week Pepsi announced special ringtones from Mariah Carey here in the US. I find this very facinating change especially when we can get Free music.
Here are some interesting links for you all:
http://absolutkravitz.com/
http://mobhappy.com/blog1/2006/05/17/bacardis-b-live-goes-live/