EA Mobile Sets Sights on Premium Services in Europe
EA Mobile is hoping to repeat the success of its premium service offerings in the U.S. by making similar offerings available in Europe. �We will offer content that has universal appeal, such as The Sims 2�, Tiger Woods PGA Tour 06, and Need For Speed Most Wanted.
When it comes to other premium sports, we will offer Euro-centric content,� says Lincoln Wallen, CTO of EA Mobile. Currently, American premium channels carry EA Mobile�s Madden NFL 06 and NBA Live 06 Basketball One-On-One, while sports such as soccer have more appeal in Europe.
In looking at the new generation of devices, such as the S60 3rd Edition devices, Wallen singles out 3D graphics as the m. ...
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