With all the talk of wikis, blogs, podcasts and other Web 2.0 buzzwords (Who came up with Mobile 2.0???) it's probably time for you all make sure that pretty much everyone involved in a public role in your company has read "The Cluetrain Manifesto". Originally published in 1999, it studies the impact of the internet on markets and organisations, and pretty much acts as a blueprint for responisbile companies in this '2.0' landscape. The text is now available freely online . Go forth and learn.
Read on in the full article.