Digital Chocolate, a well known mobile games developer, will be publishing games for the next generation N-Gage platform. The first of these will be DChoc Cafe which has a virtual cafe around with a number of different casual (card, board, puzzle) games can be played. The games also features social elements with customisable characters, game recommendations and competitions.
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"Lining up some casual games makes a lot of sense since this an area which has seen considerable success in the mobile gaming arena and should help broaden the appeal of the platform. "
Exactly. Hardcore gamers will roll their eyes at stuff like board games, but you look at the phone game charts and the top 10 is always full of casual games.
Even on dedicated games consoles, the Wii and DS have shifted vast quantities of casual games such as Brain Training and Mario Party.
This is true, the real "addictive" games are quite simple. It's the idea that matters!