The SXSW interactive festival (happening right now in the USA) is a busy conference, but Ewan caught a taxi
ride with James Pearce, Vice President of Technology for the dotmobi
consortium, and asked him about the controversial top level domain for
mobile devices, here in AAS podcast 65. Are you convinced about his arguments for .mobi? Comments welcome.
Read on in the full article.
I think the BBC have the ideal approach to websites on multiple platforms: you type in "bbc.co.uk" on absolutely any device and it will automatically display the most appropriate version of the site, with the same core content tailored to the abilities of the device you're currently using. If you think they've chosen the wrong version, you can manually select a different version and bookmark it.
All they have to advertise is a single address (indeed "bbc.com" works as well so arguably all you really need to remember is the name "BBC"😉.
The only thing annoying about the BBC site is they forward S60 phones to the most basic version even when using large screen models like the E90, so there's clearly scope for tweaking the BBC's auto-forwarding procedure, but the basic concept of the BBC site is still sound.
.mobi (and all other "cool" top-level domains) is a waste of space. Fact.