There's a new promo site for N-Gage and FIFA08 which takes place on the London Underground, featuring various Dom Joly-esque mini-sketches. FIFA08 is still free for people in Denmark, Finland, France, Germany, Norway, Portugal, Sweden, Turkey and the United Kingdom, so head on over to the site to get your free copy. (via Steve Litchfield)
Read on in the full article.
If they really want this to be a viral campaign (which the outgoing URLs suggest), they should let you download the video files yourself.
are those photos of the underground ads, or something else? they just look blurry. Whats the "lucky seat" etc where I cant see anything N-Gage related?
And a billboard saying "click to download" as if it was a Nokia device?
video files? are those screens of videos?
*confused*
If you click on the link in the news item you'll be able to watch these videos.
oh, now i see them. man thats a weird site. did they actually hire some guy to go confuse regular people in the london tube? thats a funny ad campaign nobody expects at first. 😊
It's in the style of the British comedian Dom Joly: