The next two years could be trickier than expected for the nascent mobile advertising industry (thinks Tricia Duryee at MocoNews). Agencies are likely to become more conservative in their approach, focusing on proven strategies to get the marketing word out. That could prevent advertising initiatives on various mobile platforms making a large impact on revenue.
Read on in the full article.
Good question Ewan... and probably too soon to tell.. I would have to wonder if there is still a possibility for Mobile Advertising spend to increase during a recession. After all text message advertising is less costly than traditional advertising such a TV, Radio and Print.
We have found some low cost loyalty programs withing the mobile marketing space that can be very cost effective during a downturn in our economy such as we are experiencing now.
Posted by: Mike Thompson Owner: Bluebook Advertising