While we were sitting in the AAS Editorial Chat room yesterday, mulling over the last minute tweaks to Rafe's review of Comes With Music review (see here), Rafe started talking about setting up the referral fees. Turns out that this was to make sure the 5310 CWM package was in the AAS Phone Store (you do realise we have one and that you help the site when you buy through it?), but for a moment I thought that there were referral fees passed onto sites that recommended music tracks. Which got me thinking...
Read on in the full article.
If Nokia makes CWM available as an optional add-on service for existing phones, that would be very suited to an affiliate scheme. Referrers could be paid a percentage of the CWM fee for that particular phone model (maybe 5 euros per signup?).
The way that individual tracks could promote CWM would be if they were exclusively on CWM, ie you couldn't buy them individually. As a music lover I wouldn't want to see that happen, but perhaps it might be acceptable if tracks were released first on CWM and then a few weeks later as individual items.
All this depends on what makes Nokia more money: track sales or CWM. They'd ultimately want to encourage people onto whichever deal is best for Nokia, and tailor their promotional work to that end.