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Mobile Advertising Is Last Year's News, and That Can Only Help It Grow

2 replies · 2,069 views · Started 25 February 2009

It's all about the App Stores and Content Stores now. That's the wave of the future, didn't you know? It'll drive devices sales, the revenue will get shared between developers, networks and manufacturers, and all will be well with the world. But hold on, what happened to last year's Golden Child? Let's find out.

Read on in the full article.

I wouldn't be so sure about operators getting a slice of the apps store pie.

It will be some time before I will happily click on a mobile ad. For exactly the reasons you mention. As long as operators can charge money for sms messages I receive I will not trust them.