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Nokia Q1 results - profits down, margins steady

19 replies · 5,401 views · Started 16 April 2009

Nokia today released its Q1 2009 results. Nokia had net sales of EUR 9.3 billion, down 27% year on year and down 27% sequentially (down 24% and up 25% at constant currency). Nokia sold 13.7 million converged (S60) devices, down from 14.6 million in Q1 2008 and 15.1 million in Q4 2008, of these 5 million were Nseries and 3 million were Eseries. An individual device highlight was the 5800 which sold 2.6 million units. Nokia's industry outlook sees similar device volumes and marketshare for Q2, but expect overall conditions to improve in the second half of the year

Read on in the full article.

The positive stuff regarding the report is totally counter-intuitive and worth looking at:

-Nokia's share price actually went up significantly because the news wasn't as bad as expected.

-Nokia's sales in North America have gone up by 30% compared to this time last year. That's just plain weird, especially as the US is supposedly the source of this recession, Nokia sales everywhere else were going down, and Nokia has historically been weakest in North America. How on earth did that happen? Was it the 5800 finally chiming with the American market?

-5800 sales have been excellent despite other S60 device sales going down (maybe people are buying the 5800 instead of Nseries or Eseries?)

I'm going to cross post this story at Forum Oxford because I think it gives a more rounded view than that currently expressed of solely "Nokia profits down 90%".

I think there's clearly improvements needed in the NSeries range, and I think that ties in with comments made in the recent N86 camera, and N82 on a pedestal articles. The N82 was the last real hilight of the NSeries range, and not just because of the Xenon flash. Subsequent NSeries devices have been OK at best, and mediocre at worst, due to poor design decisions such as LED flashes, video focussing, removal of 3D hardware and so on. Knowledgeable users (the kind Nokia SHOULD be listening to, not some ignorant street market research) are crying out for these features to be put back - for a reason. And Nokia just ignores these calls, in the light of all common sense. iPhone has shown that people will pay more for a perceived premium product, so coming out with so-so flawed handsets as recent NSeries have been is just not good enough. And the sales reflect this.

Tzer2 wrote:
-Nokia's sales in North America have gone up by 30% compared to this time last year. That's just plain weird, <snip>

The US smartphone market is finally waking up, and everybody should benefit. I know it's infuriating when the Yanks blather on and on and on about the iPhone, and suddenly start strutting around as if their nascent market is the only one that matters, but if it results in an overall larger market, I don't suppose you'll hear HTC, RIM, or Nokia complaining. Come to think of it, isn't that a perfect analogy of America's place in the world? They're pretty much ignorant of anything that happens outside their shores, but if they come over here and start flashing their dollars about, many of us find if profitable to not mind too much.

(I should probably also point out, because he probably won't himself, that Steve predicted this when the iPhone first came out.)

ajck wrote:... people will pay more for a perceived premium product, so coming out with so-so flawed handsets as recent NSeries have been is just not good enough. And the sales reflect this.<snip>

The excellent 5800 sales would seem to suggest that the slightly-less-than-premium strategy has been a profitable one, even though it's disappointing to those of us who would prefer a premium N-series device to an iPhone. I really hope that the decision hasn't been made behind closed doors to surrender the premium market to Apple.

The "knowledgeable users that Nokia should be listening to" are actually a very small market niche and I doubt anyone could care less about their needs. The banging on about Xenon flashes is getting boring. It's a no go in phones, for a number of well documented reasons, not least of which is the fact that digital compact prices are currently very low and they do a better job of imaging.

These are good results, better than to be expected in a recession and the trading reaction confirms that.

Well done again Nokia.

Added a filtered version of my notes from the conference call.

I think the service revenue one is interesting as is the overall strength of QWERTY devices as a trend (tends to be obscured by touch frenzy). Will be interesting to see combined QWERTY/touch devices such as HTC Touch Pro and Nokia N97.

I've been banging on for a long time about how high end isn't the only thing. Addressable market etc etc. Of course high end needs to be addressed too, but you have to look at the market from an overall view point, not just the high end.

I really hope that the decision hasn't been made behind closed doors to surrender the premium market to Apple.

I doubt that, as the same-price-as-iPhone N97 is apparently having a lot of resources put behind it by Nokia for its launch in June.

For example the N97 will feature the world premiere of the Ovi Store dedicated application, which is obviously meant to counter the iPhone Store.

The 5800 was Nokia going for the market that Apple has totally missed: people who want a touchscreen smartphone but don't want to pay through the nose for it or sign up to any expensive contracts. It was also a low-risk way of testing the S60 5th Edition platform before it made its outing on more expensive devices.

Knowledgeable users (the kind Nokia SHOULD be listening to, not some ignorant street market research) are crying out for these features to be put back

I think you're overestimating how many smartphone users actually care about hardware specs.

The 5800 is probably Nokia's best-selling smartphone model right now, with sales comparable to the iPhone, yet it also has fairly middle-of-the-road specs (only 3.2 megapixel camera, 369mhz processor, no graphics hardware etc). What probably matters more to people is whether the hardware is "good enough" for popular functions, and whether the price offers value for money.

Let's face it, the iPhone's specs have never been that great either: it launched without 3G, without applications, without GPS, it STILL doesn't have a decent camera, there's no video recording, the GPS (when it came) lacked turn-by-turn, there's still no Flash support in the browser, there's still no multimedia message support, there's a limit on how many apps you can install... the iPhone is packed with very serious hardware spec problems if you look for them, but they're clearly not deal-breaking problems for those who have bought it.

It's not about raw specs, it's about the particular package of hardware and software that a manufacturer offers. What people want is a phone that does stuff they want, does it well enough to a particular standard (not according to specs but according to what they see on the screen), and is available for a price they're willing to pay.

The low price tag of the 5800 more than anything else showed what Nokia is best at, getting a lot of functionality into a solid mass market product at a very reasonable price. There's no shame in that, it's like Ford's Model T, it changes what people expect to pay for a particular class of product and so changes the market itself.

Whether Apple can match Nokia in price cutting is very unclear, because Apple have built the iPhone's interface and features around very expensive hardware. It will be a challenge for them to find a way to scale that down if they plan to sell cheaper models, as (for example) capacitive screens cost much more to manufacture than resistive screens. The iPhone interface also assumes unlimited internet access at no extra cost, but that wouldn't be the case if someone buys an iPhone on pay-as-you-go or SIM-free, or if they buy it on a cheaper contract than Apple demands. To some extent the iPhone has painted itself into a premium corner without an obvious way to move further down the price scale if required.

Tzer2 wrote:I doubt that, as the same-price-as-iPhone N97 is apparently having a lot of resources put behind it by Nokia for its launch in June.

If people make direct comparisons between the N97 and the next iPhone, I'm worried that their abilities will have actually, finally, converged. Come on, OMAP2 and no graphics chip?

neilhoskins wrote:If people make direct comparisons between the N97 and the next iPhone, I'm worried that their abilities will have actually, finally, converged. Come on, OMAP2 and no graphics chip?

Sorry, I'm being a bit unclear. I'm not saying the N97 will be "THE iphone killer", just that Nokia is clearly positioning it as a rival for premium smartphone sales, and will probably also do so with future devices that have even more advanced hardware.

And we know that there is much more advanced S60 hardware on the way because Samsung have already got there with the Omnia HD, and Nokia is bound to follow them:

User posted image

Also, we don't know for sure what the N97's graphical abilities really are. There have been stories written by people who claim to know, but from what I understand no one has seen final hardware yet.

The N97 is going to get N-Gage, which at 640x360 resolution would require either more oomph from the processor than current QVGA models, or some kind of graphics hardware, or both. If the N97 can run fully 3D games at an acceptable frame rate at full resolution then it should be able to run a slick graphical interface very easily indeed.

Put it simply Nokia needs to get on teh OMAP3 bandwagon asap.

This is very bad news for Nokia no matter how it's glossed over. I mean profits down from 1.2 billion to 122 million. A whopping 90% down... Continue like this and soon they will be making a loss.. 😉

Even before I actually visited this site I already knew the headline won't be about Nokia reporting 90% less profit like many other tech sites.

If people keep sweeping the facts under the carpet it will be BAD for Nokia. I'm a big fan theirs and don't want to see them heading the same way as Motorola or even Sony Ericsson..

I honestly think Nokia has gone down hill ever since the N95, N82, E90 etc
The N and E series is not a niche market. People are fed up of rehashes regardless of their target market.

NO ONE can say for sure why the 5800 sold so well...
* iPhone created such a mass hysteria on anything touch screen?
* Mid level pricing for a decent handset?

NB. iPhone is taking a lot of Nokia's smartphone market share.

Yeah, Nokia fanboys try to polish the ... The fact is Nokia's half-assed attempt to piggy back a touch layer on the 8 year old S60 fossil is laughable. They should have started from scratch with a finger optimized new UI.

Mobile Observer keeps on repeating the same false statement in every thread like this. What can be so wrong in his life that he needs to do that?

The basic core OS is the youngest mobile one.
The touch capability in that OS pre-dates all the others.
The 5800 is an excellent phone and for its target market the touch capability is excellent.

MO is wrong on all counts but keeps coming back to make himself look silly. If it's humiliation you want, I'm sure there must be websites dedicated to that particular fetish. You don't need to come here.

It's best to ignore people like Mobile Observer, he's just a sad troll trying to get a rise. Don't bite.

LOL the typical Nokia fanboy in denial. The S60 left/right softkey UI is 8 year old, the iPhone fingeroptimized UI is 2, Palm's 1. WTF cares what's the "core" and X year ago there was same stylus based crap? The user experience right now is that counts. The 5800 is a mess.

He really does have a point, you know, although the term "Nokia fanboy" smacks of trolling: they really don't exist in the same way as Apple fanboys. Personally I'd go out and buy a WM device or - yes - even an Apple one if it suited me.

Anyway, back to his last point, which is valid IMO, that the UI is what people care about. Joe User really doesn't give a toss about the underlying OS, except when it comes to things like the frequency of crashes and battery consumption. And while I'd argue that the S60 UI is perfect for the majority of users who want a small, one-handed device that's basically a phone, for touchscreen and qwerty it is utter pants. One simple example I've found while playing with a 5800: you have both an 'options' on the LH soft key, but also have the little box with three lines in it, which is the equivalent of a central keypress on a 'normal' S60 device. What's that all about? Messy and not at all intuitive. And although much is made of the current iPhone's inability to cut and paste, frankly I still haven't figured out how to do it on the 5800.

I find the three line icon that shows a transparent panel with a set of large touch icons incredibly useful, and it must be part of the transition to touch and therefore a perfectly sensible idea.

True Nokia doesn't have fanboys like Apple does (except on the N82) and most coudn't care less. If you like the phone then buy it if you don't like it don't buy it. No need to constantly nag about how much you don't like it, seems a bit of a puerile thing to do.