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Nokia: 5800 has 20% of global touchscreen phone market

25 replies · 6,603 views · Started 23 April 2009

According to a report in the Finnish national daily Helsingin Sanomat, the Nokia chief executive Olli-Pekka Kallasvuo estimates that the 5800 XpressMusic now accounts for "1 in 5 of all touchscreen phone sales worldwide". If that's accurate, it's a pretty good start for S60 Fifth Edition...

Read on in the full article.

This article is sure to attract Mobile Observer who will try to suggest that the youngest mobile OS with also had touch before any of the others, is an outdated OS with a lashed up touch layer.

Come on MO, make yourself look silly again.

Somehow I really doubt that figure. 20% of all touchscreen phones is going to be a pretty humongous market share.

Although I am a 5800 user myself and am happy to know that my phone is so popular, I find the claim a bit difficult to believe. As mentioned by kenkiller 20% has to be a really big market share.

That being said I have seen recently at least as many 5800s as iPhones (which presumably is or is close to the most popular touchscreen phone) in the town where I live, certainly more of either model than WM phones.

Whats with the scepticism? Market for touchphones is still relatively smalll.

Nokia sold about 3 million 5800'st last quarter. If its marketshare is 20% then the total for touch based phones would be about 15 million/quarter. Apple sold little bit under 4 million, which would leave about 8 million for other smaller manufacturers. It seems to be very plausible estimate.

Unregistered wrote:Whats with the scepticism? Market for touchphones is still relatively smalll.

Nokia sold about 3 million 5800'st last quarter. If its marketshare is 20% then the total for touch based phones would be about 15 million/quarter. Apple sold little bit under 4 million, which would leave about 8 million for other smaller manufacturers. It seems to be very plausible estimate.

If going by Ewan's account there appears to be nearer to 17million iphones on the market. Anyway, let's take it with a pinch of salt. 😃

http://www.ewan.net/2009/04/10/me-what-about-the-400m-ovi-compatible-handsets-by-dec-2010-iphone-dev-rockstar-uhhh/

It�s the fact that you can, theoretically, become a millionaire overnight by developing a successful iPhone application, even though there are only 17m iPhones in existence.

kenkiller wrote:If going by Ewan's account there appears to be nearer to 17million iphones on the market. Anyway, let's take it with a pinch of salt. 😃

You don't seem to understand what the word 'marketshare' means.

Unregistered wrote:You don't seem to understand what the word 'marketshare' means.

Yes, and market share basically goes out of the window when you can't even get the figures correct. The article is about ALL the touchscreen phones globally. Geddit?

kenkiller wrote:Yes, and market share basically goes out of the window when you can't even get the figures correct.

*sigh*

Kallasvuo's claim was about "marketshare" which is a pretty well know economic term. We shoould propably stay within the meaning of that term when considering if he is correct or not.

There is nothing wrong with my figures. Ewan's figures are also correct, but they aren't about marketshare. Please Google up what the word means.

Unregistered wrote:*sigh*

Kallasvuo's claim was about "marketshare" which is a pretty well know economic term. We shoould propably stay within the meaning of that term when considering if he is correct or not.

There is nothing wrong with my figures. Ewan's figures are also correct, but they aren't about marketshare. Please Google up what the word means.

Sigh too.....

Please remind all of us what is wrong with his statement then.

During the address, Mr. Kallasvuo also highlighted the Nokia 5800 Xpress Music devices as a great success: "Consumer response has been well beyond expectations, and it has the potential to become our most successful device ever. We estimate that this smartphone alone accounts for around 20 per cent of all touch screen devices sold worldwide. It offers unique value for those who want to experience their music on the move, particularly when combined with our innovative Comes With Music service."

Notice that he isn't stating that figure is since the 5800 was available retail. He's basically blowing his trumpet that this new model released a few months ago suddenly claimed 20% of all existing touch screen phones. If you still agree with that, then there's no point in me trying to clarify.

Market share is one thing, claiming that 1 phone model accounts for 20% of ALL touchs screen devices sold worldwide? That's gotta be a joke. Maybe only Apple can claim that, but one has to take into account the millions of touch screen phones sold before the 5800 was even an infant.

Market share :

Market share , in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company.

So going by your previous statement

Nokia sold about 3 million 5800'st last quarter. If its marketshare is 20% then the total for touch based phones would be about 15 million/quarter. Apple sold little bit under 4 million, which would leave about 8 million for other smaller manufacturers. It seems to be very plausible estimate.

and
There is nothing wrong with my figures. Ewan's figures are also correct, but they aren't about marketshare.

Market share for Apple's iphone is 4 million or 17 million? I'm confused. Market share isn't defined by a certain period. It's defined by a percentage. Please enlighten us, thanks.

kenkiller wrote:Sigh too.....

Market share is one thing, claiming that 1 phone model accounts for 20% of ALL touchs screen devices sold worldwide? That's gotta be a joke.


No, it wasn't a joke. You just seem to think that he compared it all devices sold since Moses bought his first mobile.

Unregistered wrote:No, it wasn't a joke. You just seem to think that he compared it all devices sold since Moses bought his first mobile.

Well, that's what he said. I don't see how people can misinterpret this in any other way. Also, Moses didn't even had a phone, much less a touchscreen mobile.

We estimate that this smartphone alone accounts for around 20 per cent of all touch screen devices sold worldwide.

kenkiller wrote:Market share :

Market share for Apple's iphone is 4 million or 17 million?


Apple sold just under 4 million phones during the time period in question (Q12009).

Unregistered wrote:Apple sold just under 4 million phones during the time period in question (Q12009).

So did Mr Kallasvuo account for said period in his statement?
No. Basically he was trying to blow smoke with such a statement, and yet we have people like you trying to make right out of it...I didn't know fanboyism took place over commonsense these days.

kenkiller wrote:So did Mr Kallasvuo account for said period in his statement?
No. Basically he was trying to blow smoke with such a statement, and yet we have people like you trying to make right out of it...I didn't know fanboyism took place over commonsense these days.

He said during Nokia's q12009 finacial results call while discussing Nokia results during january-march 2009. You think it's common sense to think that he meant all devices sold ever !?! That would also mean that he flat out lied to people who pay his salary (Nokia's shareholders) during the most important interaction between shareholders and company management?!? Not just lied, but made horrible stupid lie that would be extremly easy to prove wrong.

Commonsense is rare commodity.

Somehow I really doubt that figure. 20% of all touchscreen phones is going to be a pretty humongous market share.

Managers of public companies (i.e. companies owned by shareholders) aren't allowed to lie about things like this, as it would potentially amount to share fraud. That's why executives are so careful what they say in interviews, because they could be prosecuted if they start fibbing about their company's performance.

What Kallasvuo said was that one in five of touchscreen phones being sold right now is a 5800.

That doesn't mean one in five touchscreen phones ever, or in the last twelve months, but one in five right now. That seems a reasonable figure considering there haven't been any other major touchscreen phones lauched recently.

Big fuss being made here about nothing. What is it about phones and gadgets that they attract people who just want to make something out of anything and stir things up for all their life is worth.

5800 is damn good phone and has sold very well. That's all.

Nothing to see here. Move along.

This was also mentioned in the Q1 2009 conference call.

I think its just as interesting to note that for all the hype around touch only some 13 million touch phone were sold in Q1 2009.

Yes its important, but it is not all singing and dancing as I've been saying for awhile...

5800 has confused the Nokia knockers (hows that for alliteration?) theories about Nokia. Nokia continue to do well and defied all their doom predictions and they now feel a bit stupid, hence the fuss.

It's a good mark, but what about the LG Arena? It is been selling like hotdogs!

I think its just as interesting to note that for all the hype around touch only some 13 million touch phone were sold in Q1 2009.

And, to put things into perspective, non-smartphones sales are probably at least one order of magnitude higher than those of S60 and UIQ combined. Any thoughts about launching an AllAboutS40 site? 😊

I think that Nokia is in denial phase now.

Currently, the smartphone market (I believe that touchscreen phone is a smartphone) is dominated by iPhone & blackberry. The Nokia market share will be declined furthermore in the near future.

Personally, I found iPhone & blackberry is better than Nokia smartphone.