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Gartner Q3 2009 Smartphone Sales Figures

10 replies · 5,606 views · Started 12 November 2009

We've already had the Canalys figures, listed below are Gartner's reports/estimates for the same period, Q3 2009, worldwide. The numbers are very similar (though not for the year-on-year figures, with Q3 2008 looking different, oddly enough), showing Nokia's world smartphone market share at 39%, RIM (Blackberry) at 21%, Apple at 17% and with HTC (50% Android, 50% Windows Mobile) at 6%.

Read on in the full article.

The Q3 2008 discrepancy in figures is largely about the number of iPhones sold. Gartner says 4.7 million whereas Canalys (and Apple themselves) says just under 7 million.

Just goes to prove calculating such number or reading too much into them is tricky.

Hardeep1singh wrote:Psst Nokia! here's a word of advice.

XENON!

Yes Nokia, add a Xenon flash and you'll selling another half dozen phones, but destroy any profit margin.

Xenon is a gimmick.

I am happy with no flash at all. Flash destroys photographs.

How amusing, another N82 user bleating about xenon?

And surely SE should be top seeing as they have been so successful with it?

[quote]
Flash destroys photographs.
[\quote]

So untrue... Using the flash properly can enhance photography.

Why do Gartner and Canalys differ on Apple? Canalys is merely adding the figures the manufacturers deliver, which is sales of the manufacturer a.k.a. sell-in to the retail channel. Gartner tries to estimate how many units actually reached customers a.k.a. sell-through.

In Q3'08 Apple started the quarter with 0 stock because the original iPhone had been sold out since May. Then the iPhone 3G was released in mid-July, and by the end of the quarter the device was well-stocked in the retail channel. For the quarter, Apple reported 6.9 million units sold, with 2 million still in the channel. So going by Apple's reports, sell-in was 6.9 million (= Canalys) and sell-through was 4.9 million (= Gartner, more or less).

In Q3'09 Apple started and ended the quarter with about 2 million units in the channel. Therefore, sell-in = sell-trough and Canalys = Gartner.