AdMob, a mobile advertising provider, has released its latest set of statistics based on ad requests to its advertising network. It shows increasing demand for advertising from mobile websites and applications and notes an increase in the proportion of ad requests coming from smartphones in the market. AdMob's numbers need to be understood in context, but they do underlines the increasing importance of advertising as a monetisation model for mobile content
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NIce article Rafe, but your constant claim of Nokia's market dominance is misleading. Yes they dominate but look at the crappy low end phones that they proliferate globally. If Nokia competed solely in the Smartphone (S60) arena, it would be quite different. Especially with the N97 quality debacle. Yes, they put out more phones than anyone else and it is only natural to have a market dominance when you flood the market with phones.
@unregistered:
Methinks you do protest too much. If ever I saw a comment posted by a stung iPhone or Android user trying desperately to justify their choice of platform against their and the platform's insecurities, that was it.
> but your constant claim of Nokia's market dominance is misleading
Not really. Even you agree with it, twice 😊
Why on earth do you call them crappy? Crappy by what metric? Crappy because you spent hard earned cash on an N97 and it didn't live up to your expectations? Like so many who slag off Nokia blindly, you're just hitting out because you got hurt. Nokia's global numbers prove that not only does it not make crappy phones, but it makes phones VASTLY better than the competition. Price can be included in 'better' and it's that that offers millions of people the chance of a smartphone at all, and one superior in many ways to anything else out there (cameras, OS, robustness, and so on), compared to a world where only feature-poor and implementation poor (dropped calls, underpowered immature OS, crap camera, lame battery life - all rife throughout all iPhone and Android models on the market).
I'd be the first one to say you define leadership / market dominance in a number of ways, but that goes both ways. And I think doing the global eveything approach is probably the on that's easiest to look at.
Nokia has quite deliberately had a strategy of high segmentation (flooding the market with lots of different phones) because it has been commericially sucessful for them. The signs are that this is changing - look at the Mobile Computer - Smartphone - Mobile Phone three tier strategy for this...
Better is in the eye of the beholder too as the commenter above mentions.
I've said many times that Nokia faces formidable competition in the high end, but the tendency for some people to write Nokia off over the last years does not make much sense to me. It is a bit short-termist (especially given Nokia's history and tendency to move lik an oil tanker) and tends to be looking through tightly defined vision (either geographically or by defintion).
What I wanted to point out with this article is the AdMob stats provide a very useful snapshot of their business and you can look at some interesting trends, but they need to be considered in context. I didn't really mean to get into another 'platform x is better' discussion.
If Nokia competed solely in the Smartphone (S60) arena, it would be quite different.
Well no, it wouldn't. Not if you go by Gartner, IDC and Canalsys' metrics. Nokia still has a commanding lead and increased share last year.
Google breaks AdMob even by 2014; makes a $6B killing by 2020 says a TeleNow.net report. Link to the full report and analysis: http://bit.ly/bExsCL
This is particularly interesting in light of FCC issues with the acquisitions