“Show me the money” is a common refrain when looking at a business, and mobile is no different. Google already reckon the money is in advertising on mobile, hence their move to acquire AdMob (which is currently being scrutinised by competition agencies in the US), and Apple are expected to launch their own product for the iPhone and iPad early in May (see MediaPost for one of many pieces of speculation). So why is mobile advertising so important to the mobile eco-system?
Read on in the full article.
Some very interesting numbers revealing the decline and fall of Symbian coming from admob...
Meanwhile, back in the USA:
These numebrs have been discussed at length in this post - http://www.allaboutsymbian.com/news/item/11320_AdMob_Mobile_Ad_Metrics_show_h.php - beware of making comparisions from a single company, in a single market. As you all know the market is much more complicated than ten data points over more than a year.
Denial isn't just a river in Africa it would seem!
Well, those Finns aren't dumb and they see the same data too.
I'm assuming they're working to address ongoing issues.
We'll see how they do, I guess. 2010 is going to be a big, decisive year for many platforms, I think. The near-death of Palm is the first sign of that.
I pay a fortune for my phones minutes, text and internet access.
The phone should come with all the applications that mr or mrs average needs. If you need a specialist application then if you are lucky you will find it free or you pay an over the top price for it, and if you dare change your handset you may be charged again before the developer will send you a new code. Maybe if they looked after their customers and charged a lower price for their software there would be more takers.
As far as APPS. go, it's a gimmick that will fade out once the iphone falls from grace.
I remember, some years ago now, downloading dozens of applications for my Handspring as well as all the free trials. I never used more than a couple. Most of the free ones stayed on my handspring just incase I got lost in Africa and needed a compass or a first aid manual or maybe a calorie counter. I even had a couple of scientific calculators that I did not know how to use. And most importantly a tips calculator and loads of other quite useless stuff.
The iphone apps. developers who write games will do ok, the rest will struggle when the iphone bubble bursts.
Nokia should do what it once did best, build phones and stop trying to be a jack of all trades.
How many more times do we have to say that the Admob figures are heavily skewed towards platforms which lend themselves to the display of Admob ads?
I'll place a heavy wager right now that the trends shown in the graph above bear NO relation to the OS market share figures that come out for Q1 2010, Q2 2010 and so on.
Yes, Symbian smartphone users often tend to be lower down the geek market chain - this means that they're less likely to browse the web directly and less likely to come across Admob ads. But they're still Symbian users and they've still bought a device.
The time I start to see heavy advertising on mobile sites is when I stop browsing using my phone.
I cant understand how people can look at data from an add company, worst one with such a huge geological bias and take them seriously.. Its beyond me
> As far as APPS. go, it's a gimmick that will fade out
Really? Is that before (or after) the current 185 *THOUSAND* apps are downloaded 3 *BILLION* times. (And that's just the iPhone only.)
How can symbian.com be so out of touch with reality?