Nokia has announced a company reorganisation, which it says will increase competitiveness and allow it to deliver innovative product to the market faster. Nokia is planning to introduce a simplified structure for it devices and services business; it will comprise three components: Mobile Solutions, Mobile Phones and Markets. The new structure applies from July 1st 2010. Nokia have also appointed a new CTO, Rich Green, previously at Sun, who has many years of Silicon Valley experience. Read on for further details.
Read on in the full article.
This means that, finally, there will be a unified strategy for the development of devices. Much better than having separate Eseries, Nseries, et al. development teams/departments.
Nokia as really been losing touch in the Top Class mobile market,an the Pressure as really got to Nokia at Last,the N95 boom as since died an not released anything outstanding to date,an Apple an Samsung seem to be the only people moving the mobiles on,an the Smartphones from HTC an Blackberry getting better but nothing to outstanding from Nokia,as the did there own mistake again with the N900 making it to Bulky an people nowdays want pocket friendly mobiles not bricks sticking out on the trousers an jeans,N8 might realy help change Nokia portfoli,an hope now Nokia can start to compete more in the Camera market
I know that corporate structures have rarely anything to do with logic, but aren't mobile phones part of mobile solutions? It's like having separate squares and rectangles divisions 😊
Nokia is losing its ground. Moving people from one department to other won't change anything. Nokia needs to change its perspective/approach, becoming ACTIVE and not REACTIVE.
Cheers,
Miki
Ah yes. The 'Nokia is losing ground' argument.
That would be true if Nokia's share of the non-US smartphone market wasn't 55% compared to Apple's 12% and RIM's 10%.
Nokia do need to do something about the US but I think that kind of puts things in perspective.
Considering that most of Europe will likely be going into flat or negative GDP, China is slowing, while the U.S. is in the beginnings of a minor economic recovery, Nokia's U.S. strategy-fix is likely moving higher on Nokia executive To-Do lists.
😮 The new corporate structure looks a bit like Windows Phone 7!
good news, at least to these (US) eyes. There seems to be a fairly frequent argument that goes like .... what does Nokia have to worry about, they still have x% of the smartphone market...... Maybe so, but if you are not moving forward, you are moving backward and that means others are catching you if you're at the front of the pack.... It's been said that, long term, there isn't enough room for all the existing smartphone OS' (Android, Apple, RIM, Symbian, Web OS, Windows). 1 of the dynamics of the HP/Palm acquisition. I do think the market is going to get very very competetive at the upper end with increasing commidization and falling margins. Not all the listed platforms will survive in their current state. I think Nokia is responding to that reality.
Nick
Nokia have not given up on the US market, but I think they have come to the realisation that they are not going to manage it with the current generation of platforms products. Look particularly to MeeGo, but also Symbian^4 this time next year.
Of course the difference is for Nokia the US i just one market. Their global and market scope and scale marks them out as being a bit different from RIM and Apple in particular.
Market share. Park it there. Who really cares. Apple can have only 10% - 16% of the global market and still make as much money as they do because they make premium priced products that people like and purchase. Nokia has 55% of the global market selling to bottom feeders that puts reindeer meat on the tables in Espoo. So at this time next year when the oh so special Symbian�4 hits the stores and Apple releases the 5 generation iPhone, people will still pick their products with Nokia and Apple still surviving. It does not matter one bit.
Man, their main challenge is still in the software area; I'm not sure what an executive shuffle is going to do about that. Nokia sure are banking their high-end hopes on Meego.
I hope it works out for them, but if it doesn't what's their fall back position? Symbian? Next year, Symbian 4 will be competing against the new Blackberry OS, Android 3 or 4, and iPhone 5, not to mention HP/Palm and Windows Phone 7.
In the low end, those Asian manufacturers are out for blood.
Jimmy1 wrote:In the low end, those Asian manufacturers are out for blood.
It would be nice if we could actually see some action from them.
Market share. Park it there. Who really cares.
Developers, advertisement agencies and carriers I would imagine.
As for those going on about the next generation of operating systems I would point out the ugly and basic S60v3 and S60v5 has been selling vastly more units than any of the current new and shiny UIs and usually the next two or three in the pecking order combined.
The 'Nokia is dead' brigade have been shouting the same thing for nearly three years and they continue to be wrong. Nokia do have issues but they look on the way to resolving those.
Mr Mark wrote:Developers, advertisement agencies and carriers I would imagine.As for those going on about the next generation of operating systems I would point out the ugly and basic S60v3 and S60v5 has been selling vastly more units than any of the current new and shiny UIs and usually the next two or three in the pecking order combined.
The 'Nokia is dead' brigade have been shouting the same thing for nearly three years and they continue to be wrong. Nokia do have issues but they look on the way to resolving those.
Did you purposely ignore the rest of the post or did you simply not have an answer? The entirety of the post concerns the fact that that while Nokia has a large share of the market, this is mainly dictated by their low end phones. Take those out of the equation and things look vastly different for Nokia. Second, the poster mentions the fact that at the end of the day it all does not matter because people are going to buy what they want to buy no matter how suddenly good the competition is. The same people who complain about the lack of multi-tasking (the average person has no idea about multi-tasking) will have nothing to complain about when iPhone OS 4 hits the street. The same with Nokia if the N8 happens to be a success. So instead of cherry-picking, next time read and report on the entire post. You know there are credibility issues with this site. Your post just added to them.
Unregistered wrote:Did you purposely ignore the rest of the post or did you simply not have an answer? The entirety of the post concerns the fact that that while Nokia has a large share of the market, this is mainly dictated by their low end phones. Take those out of the equation and things look vastly different for Nokia. .
I don't understand the relevance of that. Why would you decide to exclude some smartphones to make the figures look different? The fact that Nokia have the power to sell such well featured phones in the low end price bracket is a testament to their strength. Or look at it another way, Apple's share of the market is dictated by the iPhone, take that out of the equation and they have nothing. You can't pick and choose which phones to include to suit yourself. One strategy is to make money by volume, another is to make money by margin.
if I was Mary, I'd complain... why be in charge of a department called Mobile Phones and not have the flagship phones under u... 😃
"Synergistic" ?
"Holistic" ?
Rafe, you need to speak in the same language we do - not Nokiaspeak.
Noteworthy but omitted from the article:
Starting November 1, 2009, Rick Simonson holds the position of Executive Vice President and head of the Mobile Phones entity within the Devices unit. He also heads strategic sourcing for the whole of the Devices unit.
Rick Simonson is leaving six months after being promoted.
http://www.nokia.com/about-nokia/corporate-governance/group-executive-board/richard-a-simonson
Unregistered wrote:Noteworthy but omitted from the article:
Rick Simonson is leaving six months after being promoted.http://www.nokia.com/about-nokia/corporate-governance/group-executive-board/richard-a-simonson
Moving him from a CFO position of the entire corporation to head one business unit was not a promotion, but more of a demotion, I'd say. Maybe he didn't like that.
If only they could refresh their products as often as they re-org, they wouldn't be 2-3 years behind Apple or RIM
"Nokia looks to reorganisation to promote innovation and execution" - so the previous re-orgs didn't promote these?
Let's promote better products and faster delivery by changing the names in the boxes...yea!
