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Reaction to the Nokia/Yahoo! strategic agreement

6 replies · 2,991 views · Started 25 May 2010

Yesterday saw a major strategic agreement between Nokia and Yahoo!, detailed in our news feature, with Nokia essentially providing Ovi Maps to Yahoo! users and Yahoo! taking on the burden of providing Mail and IM to Nokia users, both in the medium term. Initial reaction to this has been generally positive, though not everyone thinks the alliance is a good idea. I thought I'd round up a selection of quotes, reproduced below... For more AAS analysis of the agreement, we'll be tackling the subject in the next Insight podcast.

Read on in the full article.

Next up: "Nokia buys Yahoo"

would be good for both of them

Ted Shelton wrote:Next up: "Nokia buys Yahoo"

would be good for both of them

Nokia cannot aford to buy Yahoo! as their stock price is too low, and cash reserves are dwindling.

My prediction for what's next (after this mail/chat/conversations transfer to Yahoo! is done, or maybe even before), that Nokia will also divest other services (some/many probably to Yahoo to continue what's now begun) which it can't make money on (music is a good candidate).

Ovi Maps might go to the Navteq daughter company (which could be cut loose at some point, too); it isn't a big moneymaker, either (not as it is now, at least).

In the end, the company's digression to the services area will be fully cleaned up, as well as the device portfolio, until it is back to basics (hardware that's caught up to the competition, and possibly even exceeds the competition).

The end game might also be a merger with or acquisition by someone like Samsung.

How's that for a prediction, instead of "Nokia buys Yahoo"? 😉

Didnt the tech blogs think Microsoft will buy Yahoo! or am missing something?

In theory, Google alone cant defend itself against Nokia,Microsoft,Yahoo! group. May be Apple can because its very closed system, & unique.

N/A wrote:

How's that for a prediction, instead of "Nokia buys Yahoo"? 😉

Pie in the Sky.

I was especially entertained by the 'prediction' of Ovi Maps going to Navteq. LOL!

Unregistered wrote:I was especially entertained by the 'prediction' of Ovi Maps going to Navteq. LOL!

Why's that particular thing so entertaining to you?

Navteq provides the map data as a separate, independent, wholly owned subsidiary.

Nokia Corp. licenses (without a fee, I presume) the data from Navteq (and from other map data providers for regions where Navteq has no data, such as TeleAtlas which is owned by TomTom).

Navteq licenses also the same data to other GPS device manufacturers independently of Nokia. Navteq has no rights to license Nokia/Ovi Maps software or anything related to it to anyone.

Then, the Nokia/Ovi Maps is a service by Nokia Corp. (not Navteq), where Nokia Corp. has bundled the Maps app on devices (or provided it separately) with and without fees (nowadays without fees for new GPS enabled models).

It is quite possible that Nokia Corp. might decide to to also move other services (like Ovi Maps) to some other company (like they are now moving Ovi Mail to Yahoo!).

IMO, it is not necessarily too far fetched to move the Ovi Maps services to their daughter company Navteq.

As Navteq is also a separate legal entity, it is also easier for Nokia to separate itself from Navteq should they for some reason wish to do so someday. Of course, Nokia might also decide to dissolve Navteq as a separate legal entity, and move its assets to Nokia Corp (or Nokia Ltd, the US subsidiary of Nokia Corp).

Ammar_Dento wrote:Didnt the tech blogs think Microsoft will buy Yahoo! or am missing something?

Microsoft and Yahoo! did hold actual business negotiations for Microsoft to acquire Yahoo!. Yahoo! declined Microsoft's offers a couple of times, and later the Yahoo! board apparently started to regret that (their stock price tanked, they ousted the founder/CEO from the CEO position, etc.), and the negotiations resumed and the search deal was the result, instead of a complete acquisition. So this was not just some tech blog imagination. Your favourite internet search engine will find you more details, if you're interested.