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Why mobile advertising is benefiting from innovation

2 replies · 2,505 views · Started 03 August 2010

What’s the most used internet application on your Symbian phone? It’s likely that the web browser is going to feature quite highly if we were to have a survey, and the huge number of eyes that mobile websites can gather is only going to grow in the future. That makes it one of the growth areas for online advertisers, and the capabilities of Symbian-powered smartphones should help drive innovation and help grow the market for everyone involved. My thoughts below....

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As if ads on the regular internet weren't enough. Unless you're running an N900 with Firefox, you're SOL as far as blocking ads on a mobile browser is concerned.
And not everyone is on an unlimited data plan, nor is every ad going to be relevant (I'm in India, what use are US market ads to me?)

I can most definitely do without the mobile versions of blinking, flashing crawling banners and popups.

I agree that adverts are extremely irritating, but they do keep costs down for end users.

Necessary evil.