"I think Win Mobile has been successful because of the brand equity in "Windows.""
Windows Mobile hasn't been successful though, it barely has any market share. I think the last figures I saw put it at 3% of the worldwide phone OS market.
US bloggers and technology journalists love it because it has a huge overlap with their target audience of American tech fans, but it has very few sales outside this audience.
It's got a large chunk of the American smartphone market, but that's quite a small market overall because it's seen there as more of a luxury technophile product than an everyday tool. Ordinary Americans don't buy that many smartphones, they prefer their RAZRs. 😉
"Ergo, my comment that Cingular is hands off was relative to the UI. They have no input on it beyond the Cingular (now AT&T) logo on the screen - per what I have read. The manufacturer calls the shots. NOT the carrier! THAT IS REVOLUTIONARY! Obviously Cingular aren't hands off regarding distribution."
It might sound novel if you're used to the idea of carriers controlling everything, but it's not actually anything new because carriers don't have to control everything.
Sim-free phones have been on sale worldwide since the invention of the GSM mobile phone and they have no input from any network. There are even GSM-compatible devices which have never been approved by any operator, but because they conform to the GSM technical standard the operators can't stop them being used.
Sim-free devices work just as well on phone networks as carrier-locked ones, and they have the added benefit of allowing the user to switch carriers or even sign up to several carriers at once (they can switch sim-cards when they want to use different networks).
There are even sim-free phones on sale in America, even if most people don't really know about them.
If someone really wanted a phone without carrier interference, they could buy a sim-free one, and if Apple wanted to deliver a truly carrier-free device that everyone can appreciate, they could have sold the iPhone sim-free too. If Apple had launched the iPhone just as a sim-free option, which is what I was expecting considering the strength and pricing of their iPod brand, then that would have been something new because it would have made millions of Americans aware of the sim-free option for the first time.
Here in Finland ALL phones were sold sim-free until last year because phone locking was illegal, and carriers have had ZERO input on ANY phone model.
No phone here has ever been restricted because of pressure from carriers, because the carriers have no leverage at all in a market where people buy their handsets sim-free.
It's the same way that broadband providers have no leverage over PC makers, because people would simply switch broadband provider if their PC didn't work with a particular company.
"A Mac laptop distributed on exclusive arrangement is nonsensical as a parallel arguement: a laptop doesn't require a carrier, a phone does."
Honestly, a laptop does require a carrier. You need someone to supply your internet connection. It's no different to someone supplying your cellular connection. Most people nowadays use a PC with an online connection, and it's usually a connection that they've paid for.
In theory you could use most of a laptop's features offline, but in theory you could also use most of an iPhone's features offline.
In theory you could use a laptop online entirely through free public wifi hotspots, but the same is true of the iPhone.
In practice most people would want to use the laptop online and at home, so they would almost certainly need a third party company to supply a connection, just like they do with their phone.
"Regarding your distaste for my prose - well, I AM a marketing guy. That perspective informs my thoughts - and evidently - prose. Sorry, dude!"
It's not the perspective I have any problems with at all, it's just the way it sounds like a commercial. It makes you sound like you're repeating a company line rather than coming up with your own objective view on things. It makes it sound like you don't really want to talk about things.
Marketing is a great and noble artform that demands talent and intelligence, but this is a discussion forum rather than a billboard. 😊
Marketing people don't talk like that when they're not on the job, they get real when it's time to get real.