"By diversifying its products and its geographical reach, Nokia now seems far less vulnerable to shocks than it was three years ago. "Nokia has definitely learned from that experience," says Neil Mawston, an analyst with Strategy Analytics. "They have spread their risk a lot more."
One lesson Nokia learned was that it doesn't pay to rely too heavily on a few top-selling models."
This is what I've been saying all along. Mobile phones aren't like any other bit of electronics. They're something that the entire world buys, not just a small percentage. You have to make lots of models to suit the requirements of all members of society, not just rich world technology fans.
Many people (especially the rich world media) tend to think of mobile phones as being like PCs, iPods and games consoles, but that's a big mistake.
-There are over 1 billion mobile phones sold every year, which is about 3 million every single day. Games consoles and standalone music players only sell about 0.05 billion per year. Apple showed off that they sold 1 million iPhones in the massively hyped launch week, but Nokia alone sell 1 million phones every day of the year.
-PCs are very useful but immensely expensive by global standards (at least until the $100 laptop initative becomes fully available and until it actually costs $100).
-An iPod has no useful function apart from music, and requires an expensive PC, so you're extremely unlikely to find iPod users in poorer countries.
-A video game console has no useful function apart from games, so it's harder to justify its high cost to someone who doesn't like games or who can't afford it.
A mobile phone though is cheap (you can buy a new one sim-free for about $40) and extremely useful, not just for calls but also for helping do business, and for sending relatively secure messages. Once you can send secure information, you can start using banking services, and in many parts of the developing world people are opening their first bank accounts thanks to the existence of mobile phones. Once you have bank accounts, you're much more likely to be able to build a strong and stable economy, which improves everyone's lives.
Mobile phone networks themselves are so cheap and easy to set up, many places which have never had phone lines before are now connected.
For most people in the world, mobile phones are no longer an expensive novelty, they're an essential tool like a spade or a generator. Expensive toys such as the iPhone and N95 are just a distraction from this, because only a tiny percentage of people will ever buy them.