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India overtakes USA as Nokia's second largest market

6 replies · 3,929 views · Started 23 August 2007

Nokia has confirmed that India is now their second largest market, pushing the USA into third place, with China remaining in first place. The immense economic growth of India and China together with the popularity of mobile phones in those countries means that new markets are beginning to edge out established markets. This seems to tie in with a GSMA statement earlier this year that 85% of new mobile phone subscribers come from emerging markets.

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Every second person has a Nokia over here. Nokia's have a better resale value than any other brand. There was a time when every one had a 3310 and now every one has a 6600 😊
Ever since the operator charges have come down people prefer to do away with their landlines and so every home has more than one phone i.e more than one NOKIA.

It is actually much quicker and cheaper to set up a cell phone network than a landline network, so it's not surprising that emerging economies are choosing the cell option instead of the landline option.

The main reason places like the USA and Europe have landlines is because they were installed before the invention of cheap mobile phones. But even in the rich world, in countries like Finland where phone charges are low and coverage is good, landlines are being abandoned at a huge rate in favour of mobile-only households. There are even mobile operators who advertise their 3G and 3.5G services as broadband for your PC.

Except for cheap high speed broadband and lines in areas without cell coverage, there's increasingly little reason for landline phones to survive, and I doubt consumer landlines will exist anywhere beyond the next 20 or 30 years.

"Yes, in fact India has more cell phones that landlines..."

Yup, so does Finland. And in Britain, there are actually more cell phones than people, the market penetration of mobile phones is over 100%!

The one rich country that lags behind is the USA, it's not even in the top 20 of cell phone ownership.

I think Americans have particular trouble believing in a cellular-only future because their operators have invested so little money in US networks that their networks are very slow and patchy. The US public has been badly ripped off by their network operators, who try to stifle competition by locking customers into long term expensive contracts and attempt to stop them using sim-free phones. I hope the recent developments involving Google's bid for the 700mhz frequency give the US the competitive networks that they deserve.

What amazes me is the fact that most other global companies have ignored India as a potential market. For example, Apple has online stores in many small countries, whereas in India there are millions of potential buyers and yet It is totally ignored. Not just by Apple but many companies. They all should learn from Nokia.