yeh but if you change your prices you can alienate your current subscribers unless you offer refunds or similar and then you still end up with egg on your face.
Well, that's always the risk with price cuts in any business, but all companies cut their prices from time to time.
The main point I was trying to make though is that making a cut (or a price increase for that matter) is physically much easier with a product that's entirely online, there are more options at your disposal.
anyway who likes these services where you 'backup' online? downloading from the net is ok but uploading 10Gb of info is a pain. The idea is ok but in practice its useless.
You wouldn't be uploading 10gb all at once, the 10gb is the maximum limit, like the limit on a webmail service.
I know some people don't like storing stuff online, but personally I think it's definitely the future as long as it's done reliably and securely:
http://www.allaboutsymbian.com/features/item/Online_data_vs_offline_data_do_we_really_want_a_Ken_Dodd_internet.php
this files on ovi service is a classic example of nokia's problem these days - to me Nokia would have done better to pay someone to fix bugs in their phones than to develop this service - what do you think?
They're actually doing pretty well as a company, almost every department is making a good profit and their market share is creeping upwards. That's pretty good compared to Sony Ericsson or Motorola's phone business which are both making losses and losing market share.
There's a lot of work that needs doing on some of Nokia's interfaces, but that's more to do with design decisions rather than money. Also, when you have 40% of the market when your nearest rivals have about 20%, it's very hard to make radical changes to designs in case they cost you your market share.
On bugs, they already do pay people to fix the bugs in their phones, for example the N95's latest firmware is a million miles better than the original firmware.
As for just sticking to what they know, if Nokia had taken that attitude when they were founded they'd still be selling lumber and wood products. They've only survived 140 years by constantly changing what they do and moving on from time to time. After wood they used to make electrical cables, rubber boots and television sets before manufacturing mobile phones, so it makes sense for them to start looking for the next thing to move into after phones.
A lot of services on Ovi will probably fail, but perhaps some of them won't. The only way to find out what works for sure is to try lots of things and see what happens.