True, but then there is not any real reason for Nokia to avoid that market if they can draw it in.
Nokia Maps is advertised as incar satnav, and as such should have at least the most basic features of it.
And they should be aiming to - because they easily have the power too.
They own Navteq - only rivalled by Teleatlas. It's not like they dont have everything they need at their disposal.
I just cannot see any sense in that idea - why keep it aimed as a social tool only when they could so easily challenge Garmin, Copilot etc.
And dare I say it, TomTom.
It's says something that almost everyone I know does not use their phone for social networking, while lots would like to use it for navigation. Unfortunatly, Nokia Maps is, quite frankly, rubbish.
Even if you ignore all the missing features, Maps 2 is not reliable enough (especially considering its made by Nokia, who own Navteq, Symbian, and make the phones!!), and has a suprising amount of bugs.
And the menu system - still awful, in beta3. Arrrghh.
Nokia can carry on with the social side of it, those who want to use it will do so. But they will never get any money off me for Maps while it's such a poor effort, and I know many that feel the same.
It's just an incredibly stupid move by Nokia when with such little effort - making it run reliably and adding a few very basic features - it could contend with other satnavs, and make most people content and feel the subscription fee is actually worth it.
I know of so very many people that would use it if it had custom POI. A possible addition of 1000s of users by adding one simple feature.