fair comment Rafe. Yes, Nokia do serve a great deal many markets than any other manufacturer and its a good thing that they are doing well in the emerging markets such as India. All good stuff, but to me, here, sat playing with my phone, I unashamedly say I don't give two hoots about any of that.
Well, Nokia HAVE to give two hoots because India and China (both emerging economies) are their two largest customers, and they're growing larger all the time. In fact I believe most of Nokia's sales and profits come from developing countries. These poorer countries aren't fringe markets, they're right at the heart of the mobile world.
That's probably part of the reason Nokia's response to the iPhone was the 5800, which has pretty much the same features but for half the price. That approach is ideal for selling to a global mass market, and apparently it's broken sale records for touchscreen smartphones in India.
But to be honest, comparing Apple to Nokia is IMHO a bit of a mistake because they're not really going after the same customers. It would be a bit like comparing Rolls Royce to Toyota, both successful in their own ways but VERY different companies with different customer bases. Apple's strongest sales are in America, yet America has always been a traditional weakspot for Nokia, so it's not like Apple is poaching Nokia customers.
At the end of the day the average phone people actually buy costs about 70 to 80 euros SIM-free, whereas the iPhone, N97 and the like all cost about 600 euros SIM-free. High end smartphones are very expensive toys rather than mass market products, and in the grand scheme of things their rather small sales don't mean a huge amount to the industry as a whole.
The iPhone's odds of dominating the phone marketplace in its current form are about the same as Rolls Royce's of dominating the car industry. However much people might like the product, the reality is that most people simply cannot afford it and will never buy it. Apple could bring out a cheaper model, but that would probably mean ditching the expensive capacitive multitouch screen, which would mean an interface redesign, and would also mean incompatibility with current iPhone apps... it would be a can of worms really. I suspect Apple will concentrate on their expensive niche, as they have done with computers and music players.
IMHO it's the very cheapest phones where the exciting stuff will happen, because far more people actually buy them and use them:
http://www.allaboutsymbian.com/features/item/Have_you_seen_what_budget_phones_can_do_now.php
I still don't get the need for Ovi as a brand. What's wrong with 'Nokia Something'?
I would guess three reasons:
1) Nokia want to leave open the possibility of offering their online services on non-Nokia hardware, and don't want to embarass other manufacturers. For example it might be a bit humiliating for Samsung to have Nokia-branded apps on their phones as Nokia is their rival, but Ovi-branded apps wouldn't be so bad as it's a more neutral name.
2) Nokia want to avoid accusations of monopolistic behaviour. They have had something like 35 - 40% of the phone market for several years now, far more than any other company, and if they start pushing Nokia-branded services on Nokia-branded phones that might get the attention of anti-monopoly legislators. Nokia pushing Ovi services looks less blatant, though obviously it's not commercially any different.
3) They want to emphasise that you don't need Nokia hardware in order to use Nokia online services. Most people know the Nokia brand as a phone maker, so they might assume anything with "nokia" on it must require a Nokia phone at some stage, which isn't the case with all Ovi services.