Nokia and Yahoo strategic partnership for web services

Maybe it's only anecdotal Rafe, but nobody I know, from work or friends/family, uses Yahoo.

Aside from Flickr, Yahoo is seen over here as a fading light in the search market. 'Google' has essentially become a verb, while in e-mail, Yahoo has a reputation for being a spam repository.

Plus, most people here don't know Ovi is Nokia. American users won't get the association or linkage. They're better off using the Nokia name, which has more awareness (see: 'The Nokia Theater' in Times Square, NYC).

Not sure, what Nokia could be getting by tying themselves to the Yahoo sinking ship; they were very nearly just almost bought up by Microsoft, who by the way, is powering their search engine. Yahoo is now a glorified portal like AOL, another fading light.

I just can't see how this deal makes any kind of strategic sense for the gang in Espoo, unless they're planning on heave-ho-ing their Ovi Mail service overboard. They don't need Yahoo's help in emerging market exposure, they already have that sewn up; Nokia needs U.S. market exposure help, and this isn't it.

Nokia needs U.S. market exposure help, and this isn't it.

Read the article. Yahoo is the second most visited website in America with 4.4 billion visits and an average of 28.4 visits per user per month.

Hardeep1singh wrote:Read the article. Yahoo is the second most visited website in America with 4.4 billion visits and an average of 28.4 visits per user per month.

Yahoo is a zombie company, they'll be gone inside of a few years. Microsoft just took away their most valuable component---search. Nokia may as well have aligned themselves with Netscape or Lycos. Remember them?

100% of my friends are using Yahoo! messenger simply because its the best.
100% use Yahoo! mail because they use messenger.

only one friend use Ovi Chat and i recommend him to use it.
no one except me use Ovi mail.

I use Yahoo! messenger and mail because my friends use it.

We all use Ovi Maps on phone while travelling.

and correct me if am wrong but nowdays...Microsoft,Yahoo! & Nokia are real friends.

Now,u still think Google is everything everywhere. I use Google for Search only.

I dont live in US...so stop the same bla bla bla from the reverse side of the world commentators.

Yahoo! is (still?) also the leader in web ad placement in the US. I don't see it disappearing within a few years, although I must admit your dooms day scenario for Yahoo! seems slightly more plausible than the one you are often painting for Nokia.. 😉

"JP Morgan put the company�s US market share for display ads at 17%, well ahead of No. 2 Microsoft at 11% and AOL at 7%."

No, this is not the fix. This could be a part of the fix. For both.

Jimmy1 wrote:Maybe it's only anecdotal Rafe, but nobody I know, from work or friends/family, uses Yahoo.

Aside from Flickr, Yahoo is seen over here as a fading light in the search market. 'Google' has essentially become a verb, while in e-mail, Yahoo has a reputation for being a spam repository.

Plus, most people here don't know Ovi is Nokia. American users won't get the association or linkage. They're better off using the Nokia name, which has more awareness (see: 'The Nokia Theater' in Times Square, NYC).

Not sure, what Nokia could be getting by tying themselves to the Yahoo sinking ship; they were very nearly just almost bought up by Microsoft, who by the way, is powering their search engine. Yahoo is now a glorified portal like AOL, another fading light.

I just can't see how this deal makes any kind of strategic sense for the gang in Espoo, unless they're planning on heave-ho-ing their Ovi Mail service overboard. They don't need Yahoo's help in emerging market exposure, they already have that sewn up; Nokia needs U.S. market exposure help, and this isn't it.

I hate comments like these, as if there is only one vendor in a market, and everyone else is a loser. Gimme a break about nobody is using yahoo - half of my online chat contacts still use Yahoo, and yes, their Flickr site is a pretty big boon, as every photog hobbyist I know uses it. I only know 1 person using google chat. As the article states, their still #2 in the US for traffic. And you use the Nokia Theater as an example of more successful brand building?? I normally criticize Nokia's moves, but this is seems like the logically correct choice for the two of them for establishing presence. I can understand if you're skeptical about Yahoo for picking Nokia based on Nokia's poor software engineering track record, but to criticize the alliance without seeing any results seems like just a load of hot air from you.
-Gene

Two failed companies. Good luck, you'll need it.

Jimmy1 wrote:Yahoo is a zombie company, they'll be gone inside of a few years. Microsoft just took away their most valuable component---search. Nokia may as well have aligned themselves with Netscape or Lycos. Remember them?

You still obviously can't read :banghead:. Yahoo is the second most visited domain in the US. You may not understand this, but the number of normal people visiting domains like http://omg.yahoo.com/ is unbelievable. They are tracking over 20 million uniques a month and growing.

Really sounds like dead to me.

The partnership of yahoo and nokia is a big step for both companies and the ultimate results should be beneficial to both. Actual result will take some time to be measurable and we should not rush into any conclusion.

Also, they are multi-billion dollar companies that have been around for decades - these 2 companies are not definitely not failures. The real failures have already closed down.

At the end of the day, it's really good news for consumers as new options and services will become available as a result of this partnership.

I can't see any reason for anybody to be upset unless you have a pile of cash invest on the competing companies.

Unregistered wrote:Two failed companies. Good luck, you'll need it.

Please explain what two companies have failed and why?

You can't explain?

Thought not.

You too Jimmy1, completely baseless armchair BS.

Hey, I still use Symbian on an i8910 HD and even an old Nokia E66 as a back-up phone.

I'm just saying that this is Yahoo trying to stay alive by hitching on to Nokia. I don't see what the benefits to Nokia are for this deal. Well, they do get to unload operations of Ovi Mail onto Yahoo, so there's that. I can see some point where Ovi Mail completely changes over to Yahoo Mail in the future.

My point is that it's being pushed as Nokia's entry into the U.S., but why are they doing it via Yahoo and by using Ovi? Nobody, aside from Nokia fan pages, knows what 'powered by Ovi' means over here.

If Nokia really wanted to make a splash in the States, they'd make a few big content deals, for U.S. based content. For example, how about a partnership with Amazon Music or Amazon TV show downloads? How about, say, a promo with MLB or the NFL?

jimmy1, don't be such a hypocrite. People like you would bury yahoo for being #2 and praise Apple for gathering a minuscule 3% market share in 3 years.

Folks, fact of the matter is it's in some people's blood to criticise Nokia literally no matter what. It doesn't matter what Nokia do, these people WILL find a way to see something negative regardless, and not only that but to blow up their distorted thinking so it's all they can see of Nokia, and then they will conclude that Nokia is dead. This is why you have people thinking that Symbian^3 and the N8 are a failure, even though they haven't been released to market yet, and why they think that iPhone and Android are something special, even though they are technically lacking and immature products running on (often very) inferior hardware (and please don't quote comparative processor speeds at me as an argument - it just makes you look ignorant). It's also why people think the N97(/mini) and Symbian^1 (/S60 5th) are in some way a failure even though Nokia have GROWN market share and sales (massively in the case of sales) with only these offerings.

Like I've always said - there's hype and nonsense (spouted by naysayers) and then there's reality. I prefer to live in the real world 😊

This is a good deal. Shock horror I actually trust that the folks running these two multi-billion dollar companies actually (hard to believe I know) have a clue what they're doing and are experts, and know how to make great products and grow their businesses.

Unregistered wrote:Two failed companies. Good luck, you'll need it.

Awww...you sounded soo smart..Go pat yourself on the back now.

Everybody wants to be the critic!!!!

Everybody wants to be the Analyst!!!

Shame on you people, you are quick to judge these tie ups just because you dont use their services or you are simply loyal to one particular provider.

But the fact of the matter is, this argument is pointless!!!

Why dont you just sit down and watch which way these two will go?

I mean, at the end of the day, it is still their money and not yours.

If you are trying hard to sound like experts, then I suggest you call Squawk Box and present your analyses to them...perhaps they might listen to you.

Tacsiyapo!!!!

Jimmy1 wrote:Yahoo is a zombie company, they'll be gone inside of a few years. Microsoft just took away their most valuable component---search. Nokia may as well have aligned themselves with Netscape or Lycos. Remember them?

Yup..sure..just like a lot of expert analysis a couple of years back predicting Nokia gone in about 2 years. I'm really having fun with all these comments. In 'a few years' time, I'll be quoting each and everyone of these idiotic, arrogant comments. Please do keep spouting nonsense armchair heroes!

well, i don't really use any Yahoo services except... Oh wait? My Favorite web service!

I seriously love Flickr, and Flickr is exactly what Nokia needs to be getting into bed with. Especially when you talk about camera centric devices like the N8

Agree with J D

Flickr is way better than Ovi share.

Cant wait to see Microsoft Office and Yahoo mail integrated in an E9 with S^4.

One should have really missed the numbers on this graphic at this page to post comments like these.

http://www.allaboutsymbian.com/images/news/yahoo-nokia.jpg

I am guessing you miss the numbers or can't comprehend them as several "billions" mentioned.

Yahoo&Nokia both dies, give me a break...

Ammar_Dento wrote:Agree with J D

Flickr is way better than Ovi share.

Cant wait to see Microsoft Office and Yahoo mail integrated in an E9 with S^4.

IMHO, that is what Nokia needs to do exactly. Ignore the trendy (!) idiots and go with raw numbers. Shipping a business phone? Integrate MS Office web services. Add Flash Desktop version, add whatever thing is popular and likely keep popular in future.

I agree with the posts about the Ovi brand name in the U.S. It's simply not widely known and likely never will be. Ovi may mean "door" in Finnish, but the word will never register with average Americans, much like the other names Nokia has come up with (e.g. Maemo, MeeGo). They would do better to simply market NOKIA which already is widely known in the US thanks to the Nokia Theater, Nokia Sugar Bowl, and more importantly their PHONES. They'd do better to rename it Nokia Mail or Nokia Music Store or Nokia App Store. Immediate recognition then.

@ the branding name...i met many Youtube users and they use it as the main source of video and they dont know its powered by Google. I think they want to market Ovi more than Nokia because they think the future is in the services.