> What's needed, I contend, is far more draconian control of what makes it into each smartphone application store.
Ah, but you're missing the point. I know you've convinced yourself of your argument, but that does not mean it's correct 😊
The point is humans are all different, or rather, have different interests, needs etc. and if you select a limited bunch of apps to present to people you're only ever going to end up with a set of apps to offer that user that partly fulfill their needs part of the time. Or to put it another way - considering the diversity of needs and interests out there (i.e. all the billions of potential long tail scenarios where a computerised app could be really useful) how many people's app needs will be fulfilled by that limited set of easy to reach apps (i.e. easy to reach within an app store) that some random 3rd party person has decided are 'quality'.
I totally see the problem you are outlining, effectively one of search, but you have gone off in precisely the wrong direction to solve it. To translate your solution into the world of web search, it's like Google only ever coming up with the same top few web pages for ALL queries they get from anyone, and with the right and most appropriate results, i.e. websites, for that user probably buried several pages of results deep. Is this good? Is this right? No. 😊
Now you mentioned long tail of course. But you said: "note that all other applications could still be 'there' in the background, available should a user dig deep and want something really specific (by name or topic)". This is the antithesis of a search service's (e.g. Google's) algorithms that strive so hard to find the best results for YOUR needs, for YOUR search, not some arbitrarily decided set of top results that are the same for everybody. And Google invest literally billions to do this - which shows that it is important.
And so this leads me onto ask, if you're searching for something, why is an app any different to a web page - i.e. one is trying to solve a problem with information (webpage) or functionality (app) or a random mix of the two (web app), and therefore both respond to the same strategies to give the user what they want and need.
Answer, it's not. The solution is actually for app stores to melt into the general background of the web and for apps to be found using much the same algorithms (and preferably even better ones) that are employed to find web pages for you, by Google et al. And this is where the future lies, I think we'll find.
Alex Kerr
CEO
phonething.com